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Google is constantly looking for ways to improve the quality of their search results. Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website's on-page content. Optimizing your content is truly what most of these other tips have been preparing you for. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search enginesExpand your canonical URLs as necessary
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As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. We've only just scratched the surface. Ready to go much deeper? When multiple pages have the same tag, those tags are useless to the search engine. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes.